Our Vision & Mission

Our Vision

At Rooiboslief, our vision is to share the incredible health benefits and unique properties of Rooibos tea with consumers around the world. We are a private company committed to responsibly promoting Rooibos and all that it has to offer.

We believe that Rooibos is more than just a beverage – it’s a way of life. Our team is dedicated to providing high-quality, organic Rooibos tea that can be enjoyed by anyone, anywhere. We believe that everyone should have access to this amazing tea and the many health benefits it provides.

With our commitment to the responsible promotion, we are able to share our passion for Rooibos while upholding the values and traditions of the communities that produce it. Join us in experiencing the rich history and wonderful benefits of Rooibos tea.

Our Mission

At Rooiboslief, our mission is to provide you with the highest quality Rooibos tea possible. We are committed to delivering a product that is fresh, aromatic, and bursting with flavour. We uphold the highest industry standards to ensure that our tea meets your expectations every time.

We take pride in satisfying all our local and international stakeholders. From farmers to distributors and everyone in between, we are dedicated to providing a product that exceeds expectations. We believe that by supporting local suppliers and women in business, we can make a positive impact on our community.

Our mission is to not only provide you with exceptional tea but to do so in a way that supports sustainable practices and the livelihoods of those who produce it. We are committed to making a positive impact on the environment and the communities we serve. Join us in our mission to experience the best Rooibos tea available.